Pitmad is an event where authors pitch agents on Twitter for representation. The Tweets include a short description of their finished manuscript with some hashtags that identify the category (like #YA for young adult or #T for thrillers.) If an agent is interested in an author’s pitch, they Like the Tweet, which is an invitation to begin next steps.
I did a quick analysis of the recent #Pitmad Twitter event from March 8, 2018. I grabbed the data from Twitter to see what patterns I could find with March’s #Pitmad submissions.
Here’s what I found that might help your future pitches:
There were about 14,000 Tweets pitching books or discussing #Pitmad that day. Most of them were pitching YA (16%), Adult (14%), Fantasy (10%) but the response from agents wasn’t received in that order. More on that in a bit.
I selected Tweets that received 10+ Likes. There were a very large number with a hand full of Likes, but decided to analyze the ones that received a huge amount of attention. By using 10 as my cutoff, I ended up with the top 50 Tweets from the event pitching manuscripts.
Of those popular posts:
- The median number of hashtags used in these high-performing pitches was 4. That, of course, includes #Pitmad, so three category hashtags (#YA, #OWN, #T) was the median approach used by successful authors
- 64% included an “X meets Y” approach in the pitch (THE SHINING meets SLEEPLESS IN SEATTLE)
- 74% of the super successful pitches were from women (5% higher than overall #Pitmad participation)
- Median Twitter follower count for super successful pitches was around 1,200, so a huge following isn’t a must to get noticed. The median Twitter following for top requested authors was 982, which seems pretty high, and indicates a good amount of Twitter use.
Above is a look at high performing pitches vs. the overall population, by category. Basically, YA is hugely popular but not batting above its weight as well as OwnVoices, which generated 22% of the most popular Tweets with agents from only 3% of all Pitmad Tweets. Women’s Fiction, YA, and Contemporary follow, all over-indexing with popularity. On the other side, you probably shouldn’t pitch your picture book at #Pitmad.
That’s what I found this time around. Have you found any good data points to help drive your pitches? Let me know.
*I’d like to thank C.P Byers for his suggestions on analysis after reading this original post. Thanks!